Why Is Text Added To A Data Visualization Presentation?
Understanding – Get the “gist” of a document
Visual representations also need explanations. The most effective way is to add crisp and informative text to the data visualization presentations.
The use of text will help you to convey your information in a crisp manner. It will help you to highlight key terms and categorize visualisations by concept, importance, sentiments, etc. Some dashboards have options to create word clouds that enable you to categorise text and give the audience a clearer understanding of your information.
You can also add information summarizing your presentation at the end of the charts or graphs.
Example –
The above screenshot shows a Tableau workbook with the option to add/edit the caption per the requirement. You can use the colors, change the font and size, and align as required.
Check how the addition of text made the representation more meaningful.
Navigates through the Presentation
If you want your audience to get through with your data by looking at your presentation, you should label it with terms and numbers. The best ways to provide crucial details are through tags or labels since they help the audience understand representations more clearly. So, it explains why text analytics visualization is critical in presentations.
Helps the Audience to Discover Hidden Patterns
If you do not add text to your presentation, your audience cannot dig deeper and observe the hidden patterns that your visualization might be trying to reflect. The use of text allows for identifying and analyzing data insights. It also helps the presenter to detect any errors in the dashboard or the data source and correct them beforehand.
Highlights the Useful information
Tagging your data points will help you give an overview of products, features, and ideas that are important for your business strategies. You can illustrate takeaways throughout the dashboard to point to insights and trends your clients or stakeholders should focus on. This will help you to identify the areas of improvement and plan the next course of action for a given project.
Pros and Cons of Adding Text to a Data Visualization Presentation
There are both pros and cons to adding text to a data visualization presentation. Here are some of the most important factors:
Pros
Your dashboard will be more clear and more understandable for the audience.
Your data will speak for itself, and you will be able to focus on additional information rather than the obvious information.
It can highlight important data pointers.
Cons
Overdone text can make the presentation messy.
Your ideas may not be conveyed as clearly if you rely too heavily on text.
Tips to Add Text on Dashboards
Now that you know why is text added to a data visualization presentation? What are the pros and cons of adding text to the presentation? Here are some tips for doing it effectively.
Use short, concise sentences.
Use simple words
Avoid jargon.
Proofread the text for any grammatical errors.
Use high-contrast colors for your text to make them pop.
Avoid using too large or too small fonts.
Do not use fonts that are difficult to read from afar.
In the above presentation, you can see that on the left side, the textual data is arranged in a table, which clearly looks very messy. On the right side, the car sales data is presented in a pie chart format, which makes it easier to understand what the presenter is trying to convey. While adding text to your data visualization presentation, you may have to get rid of some of the text, but that is okay because, in the end, you want to keep your presentation smart, concise, and professional.
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